Tuesday, March 10, 2009
Visual Argument: ENG 101/JCC-SW 3/12 ASSIGNMENT
For our sample commercial, I chose this 1960s Winston Cigarette ad. The reason I chose this ad was that it obvioulsy wouldn't be shown today (cartoon characters are proven to get kids smoking, re: Joe Camel) and that it's longer than today's commercials, which was part of the charm of 60s advertising - less shows, more time for ads.
In terms of the commercial's visual rhetoric, it plays on the stereotypes of women working while the men lay back and do nothing, which was a big issue of the 60s and typical of the Flintstone's, where Fred and Barney Rubble were prone to goofing off in a fun way that's carried on to today's Fred Flinstone, Homer Simpson. The commercial is black and white, but the cigarette smoke and the packs of cigarettes that pop up in the video are very detailed - there's even a cigarette billboard in the little town of Bedrock! Cigarettes are portrayed here as a relaxing treat, something to have once in a while, which is interesting now knowing how bad and addictive cigarettes are. The commercial is obviously using pathos, as the characters of the Flinstone's are well-known and likable; why would they endorse a bad product?
Subscribe to:
Post Comments (Atom)
36 comments:
http://www.youtube.com/watch?v=t5sTBrs4fhQ
This commercial utilizes colors, orange, pink and blue may arose you or make you happy. I suppose the use of balloon animals would be an example of Icongraphy.
jonathan s
Here is my Commercial:
http://www.youtube.com/watch?v=ze2T4LQ2h40
This is actually a series of commercials circa 1950. The first few minutes are dedicated to Camel Cigarettes (my personal brand) and heavily relies on logos; the announcer is a seemingly authoritative source of information on the 'flavor and mildness' of camel cigarettes. It opens with a scene showing two doctors (one old, retired doctor, one new young doctor taking his place) both smoking camels. Statistics are offered stating that Camels are the brand that most doctors prefer, that Camels do not cause throat irritation and are generally healthier for you than other brand cigarettes.
"So, smoke the cigarette so many doctors smoke-CAMEL!"
http://www.youtube.com/watch?v=7_A_bxovgF0
Brittany Sydnor says:
I chose this commercial because it uses the Pathos method. It included alot of celebrities to try and lure you into buy Gatorade. Basically saying if you were to purchase Gatorade you will be as great as one of the famous musicians or athletes used in this commercial.
http://www.youtube.com/watch?v=-FhiIV6srJ0
Amy Bond
In this commercial for HP, they use Gwen Stefani talking about creativity. They are playing her song "Early Winter". She is lying in her bed with pictures floating all around her. The room is like a normal girls room with the whites and pinks.Then she is walking through the streets and on a balcony over looking of a city with more pictures floating all around. Its dark outside. It made me want to go to their website and see what projects she has done. I would definetly take a look at what products they have based on this commercial.
Casey Cochran
http://www.youtube.com/watch?v=xE1HeVRmioM
This commercial I watched was for Bridgestone tires with Mr. and Mrs. Potato Head. This would be the icon or considered pathos method. They used these two icons that everyone in america knows and it made everyone laugh so the commercial would be memoriable. The color of the car they were driving was yellow. This made the car stick out and made you look at it, also making you look at the tires.
http://www.youtube.com/watch?v=536qtc8kRRc
posted by P. Mike Brown
Although this is not a real commercial. I think it still shows how using an iconic image like G.I. Joe can help get a point a cross. For those of us that remember GI Joe cartoon. At the end of the cartoon there was always a public service announcement for the kids to try and make learning fun just because GI Joe said so. I also noticed the icon of GI Joe at the end like the show and how the solders use the uniform to look the role. This is what or brave solders do when they have too much time on there hands, but it is better than some of the stuff I did when I was in
http://www.youtube.com/watch?v=RQ0A0xbORPU
Post by, Jacob Dye...Diet Pepsi commercial...
Uses pathos, celebrity endorsement. Color scheme is blue, to make you thirsty. Ethos, appealed to the comical side, which gives a boost of energy, to be energized(laughter). Pepsi max advertizes more ginseng and caffeine.
http://www.youtube.com/watch?v=2cl57urqb9E
By: Lesley Duke
Uses annimated bits of cinnamon toast crunch, with comic relief. Colors are cool, to increase thirst. NO Pathos. Ethos- is related to the comidic licking, that ultimately led to the comsumption of the other. NO Logos present. Geared toward kids.
http://www.youtube.com/watch?v=Pp5dZZBKTXQ
In this Nike commercial there are many different kinds of people playing a variety of sports. They are all wearing Nike apparel it is showing people that if you wear Nike you can play any kind of sport you want. It is also saying that anyone can play whatever they want does not matter what type of people you are.
Shaye Bryant
By: Nick Tryon
http://www.youtube.com/watch?v=vd15YVb2M6M
This commercial is utilizing icongraphy in the late '80s. Michael Jackson was and still is a huge star and icon. His signature dance is the moonwalk which is shown in the commercial. But not only does Michael appear in this commercial with his brothers, but Pepsi does a remake of one of his most recognized songs Billie Jean. It portrays to younger viewers that if you drink Pepsi then you can dance like Mike or be like him and drink what a superstar drinks.
http://www.youtube.com/watch?v=CJKA6ikKjB0
here is my blog..jordan portner
I chose this commercial because it plays on the fact that people will drink anything that will give them energy.. plus i liked the song. i guess this commercial used ethos because it is using an emotion so that you can by the drink.. they all looked exhausted but after they drank pepsi max they had more energy. The colors were of gray tones until the pepsi bottle came out which was blue.. and blue is a color that makes you thirsty.
http://www.youtube.com/watch?v=rVLhP9CVyTw
Scott Coombs
This commercial uses no colors wat so ever. Its one of those anti drug commercials so everythings n black and white to represent the negativity of drugs. The commercial also starts out very intense then does a complete 180 at the end, maybe a moral lesson is to b learned in it.
Carrie B
http://www.youtube.com/watch?v=wZUWDKVuz9k
This ad uses the Icon Pepsi logo and then followed by the uses of the bright colors red, yellow, orange ect. ones that are said to make you hungry or thirsty.
Marianne G
http://www.youtube.com/watch?v=ccxqZYltYsI
This M&M commercial uses colors, Iconography. At the end of the commercial they display all the different colors such as red, blue, green, yellow, ect. which makes you hungry, and the blue M&M licking himself which was the mascot brought out a little sick humor.
http://www.youtube.com/watch?v=k6IgsKBX6V4
I chose this commercial because Nintendo DS is using a celebrity to sell their product. This is pathos because they are sending the message to children and adults; if Carrie Underwood has a DS I think I'll get one.
I posted the comment about the Nintendo DS with Carrie Underwood.
Jessica Puckett
http://www.youtube.com/watch?v=D2Td-G3UDMQ
I chose the commercial with Yao Ming and Jackie Chan about Visa. It uses Pathos by using two celebrities. It also uses Ethos because throughout the commercial Jackie is going around buying all kinds of different sporting equipment trying to find a sport he is good at while he is making a mess of each one. The commercial makes you laugh and want to get a Visa so you can buy all kinds of cool stuff so you can have fun also.
Emily Thacker
http://www.youtube.com/watch?v=2IA5Cv_5-g8
This is the Tootsie Pop commercial that originated in the 70's. It uses pathos and ethos. In a classical sense (by being shown in recent years) it uses pathos because the child in the commercial is now somewhat of a mascot for the pops, as well as the owl. It uses ethos by utilizing hunger-inducing colors such as yellow for the Tootsie Pop.
Danielle Carr
http://www.youtube.com/watch?v=7RfCO02M2_A
This was the Mountain Dew Voltage commercial aired during the super bowl this year. This commercial relies on Pathos to convince the viewer to buy this new flavor. It is meant to be comical and by making us laugh makes us want to try it. The use of color is vibrant in this commercial to illustrate the color of the beverage which can effect people's decision. The only icon that can be easily recognized is the Mountain Dew logo, for my generation at least this is quickly recognizable and is often associated with a tasty beverage so they will hook buyers in that way alone.
Tyler Kuchenbrod
Jennifer Reece-Wood
http://www.youtube.com/watch?v=bOqsRVwA3ow
This is a commercial on California's recent legislation of Propsition 8. Changing the state constution saying that gay and lesbian couples can not get married. The messages uses logos and ethos because it not only appeals as logic, but on an emotional level.
http://www.youtube.com/watch?v=nH3pA29MG5k
I choose this commercail because it uses ethos to get its messeage accross to the veiwer. Its plays on your heart strings and makes you want to go adopt a dog and feed it pedigree.
Amber Leon
http://www.youtube.com/watch?v=wYX_zhlTDr8
I chose the Berries n' Cream Starburst commercial because I thought it was hilarious. The ad uses comedy and silly humor to make the viewer laugh. The ad also uses ethos when the guy sings the jingle. The jingle easily gets stuck in your head and is used as a marketing tool for when you think of the jingle you will think of starburst as well.
Kourtney Johnson
http://www.youtube.com/watch?v=vsdCFeKgu5I
When hearing about Geico everyone thinks of the little green gecko, he's a perfect example of iconography. In this commercial he is singing the song Kung Fu Fighting which also grabs the viewers attention. Since the gecko is singing this song everyone else starts to sing the song too.
Tabitha Bibb
http://www.youtube.com/watch?v=xrSNzSkvi70
This commercial obviously uses pathos and ethos. It shows LL Cool J and how he got "swagger" thanks to Old Spice. It shows ethos since it always plays the same tune at the end of every Old Spice commercial.
Stuart B wrote the above ^...
http://www.youtube.com/watch?v=2hA3_rihmcg
I am Sarah Greer and I chose this commercial because American Express is using Tiger Woods to advertise for them. Since he uses AMEX, we should get an American Express Card too. Definitely pathos!
I chose a 1967 Barbie commercial.
http://www.youtube.com/watch?v=9hhjjhYGQtY It is the very common Patho's. It's one of the first to start the trend that all little girls should grow up to look like Barbie and have all the things that Barbie has.
Johnathan May
DeJuan Guess
http://www.youtube.com/watch?v=YsoP6bjADic
My commercial is a LeBron James Nike commercial. I chose this commercial because its uses the patho method. Nike chose a clebrity/basketball athlete to represent for there company. Lebron portrayed different characters through out the commercial. The white colors gave the springs poolside look to the commercial.
http://www.youtube.com/watch?v=xGoOigQzDx8&feature=PlayList&p=6DCB5E1CA1278477&index=0&playnext=1
By Raj
I choose this commercial since it has tried to relate the importance of the marker with the culture of India. Culture of India is quiet similar with mine culture too. Vermillion is one of the important things for married women in my culture. Vermillion on women’s forehead indicates that she is married and her husband is still alive. I mean to say is that she is not a widow. And when man dies the vermillion on his wife’s forehead is wiped out.
Similarly, in this advertisement of marker instead of using vermillion on forehead the wife of the laying man uses a permanent red marker. The men lying on the floor is very serious and the light dies off (it indicates the life of the man ended) then soul of the men also leaves him. Then all the women cry and try to wipe the vermillion of his wife’s forehead. How hard they try they can’t wipe it out. Suddenly the life of the man returns back. Then all the people present there will be surprised.
I chose this commericial because it used a famous athlete, Kobe Bryant. ( Pathos method) The commericial was made by addidas. Kobe Bryant was on display behind the three point line,shooting three's and making all of them. There were no words. The commercial spoke for itself. Implying good basketball players wear addidas.
http://www.youtube.com/watch?v=y9ajRIgTJNA&feature=related
Fr. Noor Mansor
Eng 101
Commercial incorporate love song to get viewer emotionally involved, strong and vibrant young couple as a celebrity, different colors on different settings and embedded icon. All these are to create optimal mind set for this 40 seconds mind programming.
http://www.youtube.com/watch?v=nLUxR9eOCV4
Brian Mills
This is my commercial about sony recycling. I think they are trying let people now that old technology can be recycled instead of thrown away. The family in the commercial are very happy and the commercial is basically saying if you recycle that you'll be just as happy. It also put a waste managemant logo in the commercial so it threw a small hint in about recycling furthur then old technology like plastics and aluminum and etc.
Post a Comment